Hyundai supply cars to homeless initiative
Hyundai supplying 15 vehicles to homeless charity Crisis, for their ‘Crisis at Christmas’ campaign.
December 13, 2013
The initiative, which expects to help 4,000 homeless and vulnerably-housed people in London, will take place from December 23 to 30.
All cars – a mixture of Santa Fes, i40s and i30s – will move guests, medical teams, supplies and volunteers around the capital.
Leslie Morphy, Chief Executive of Crisis, said: “Homelessness can be an incredibly isolating and lonely experience, but at Christmas it can be doubly hard.
“While families and friends are tucking into Christmas dinner, it can be a miserable experience for the person stuck out alone in the winter cold.
“Crisis at Christmas is only possible due to the generosity of our volunteers and donors, such as Hyundai, who have come together to make this happen for more than four decades.
“With homelessness rising, their help is needed more than ever.”
The campaign will see 9,000 volunteers at Crisis consulting with 4,000 homeless people over the Christmas period, helping them to take their first steps out of homelessness.
Shelter and care will be provided for more than 800 of those, with Crisis offering medical services and emotional support.