Auto Trader takes action on insurance write-offs
Auto Trader is modifying the way cars are advertised to ensure transparency for insurance write-offs
April 20, 2014
Auto Trader is modifying the way cars are advertised to ensure that those which have been the subject of a category C or D insurance write-off will display a prominent warning. The move follows an agreement to use MIAFTR (Motor Insurance Anti Fraud and Theft Register) data and will bring greater transparency for buyers by automating the process for dealers advertising stock.
Taking the form of a yellow circle displaying either the letter C or D, the icon will be presented on every page listing the car, including searches on mobile devices. Similar changes will be applied to motorcycles and vans in the near future.
Jason Biffin, Auto Trader consumer marketplace director, said: "Dealers are already required by law to declare category C or D cars to buyers, and many have approached us calling for this change. So we have worked closely with them to set up a fully automated process to make it as easy as possible. The prominent icon will also benefit consumers, delivering a message of caution, enabling them to make a fully informed decision about the vehicle they intend to buy."
"While I am proud of the positive step we are taking, we should be careful not to demonise those who sell vehicles that have been made fully roadworthy.
"However, all reputable businesses will recognise how important it is to prevent rogue traders - or individuals - from omitting this information from their listing."